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The Sierra Madre Network

Strengthening women's economic autonomy & leadership through regional textile cooperatives.

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The Sierra Madre Network is a women-led regional cooperative network in the Sierra Otomí-Tepehua region of Hidalgo, Mexico.

Since 2022, over 80 rural and Indigenous women have joined the network as active collaborators strengthening regional economic autonomy and leadership.

Through PSYDEH’s ongoing training in cooperative approaches to production, commercialization, leadership, and governance, women artisans and entrepreneurs transform traditional embroidery and textile knowledge into sustainable livelihood opportunities— advancing both cultural and community resilience.

PSYDEH Program Objectives

1

Personal & cooperative skills building

2

Entrepreneurship & business development

3

Leadership & governance training

4

Market access & strategic partnerships

We are learning to work together as a group of Indigenous women. We attend workshops that are offered to us free of charge and we come because we see they are for our own benefit and for the benefit of our family in the future." Rosa, member, Tierra de Bordadoras cooperative

PSYDEH Program Outcomes

Increased economic autonomy for women

✓ Cooperative Autonomy & Economic Empowerment

Expanded, sustainable market opportunities

✓ Territorial Resilience & Regenerative Development

Stronger cooperatives & greater collective decision-making power

✓ Leadership & Civic Participation

The cooperatives are very important and with PSYDEH there is ongoing support. They help us to recognize the value our work. We have learned and achieved so many new milestones, and working together we have better results. Marisela Valdez, member, Yu Dan Xu Mpfi Di Toi cooperative

Cooperative Products

Cooperatives create handmade embroidery that honors traditional techniques while innovating for contemporary markets.

Limited edition collections

Handmade homegoods

Accessories and gifts

Custom collaborative pieces

Shop the Sierra Madre Studio

Partner with Artisans

The cooperative network actively collaborates with retailers, designers, fair trade organizations, museums, and socially conscious brands seeking ethically produced textiles with meaningful social impact.

Wholesale & Bulk order

Collaborative design partnerships

Corporate gifting opportunities

Regional Textile Techniques

Tenango Embroidery Known for its vibrant, hand-embroidered scenes of birds, animals, flowers, and daily life, Tenango embroidery has become an internationally recognized symbol of Mexican folk art. Each piece is stitched by hand, often taking weeks or months to complete, and reflects the creativity, stories, and natural surroundings of the artisan who made it. No two pieces are exactly alike.
Cross-Stitch Embroidery (Punto de Cruz) Cross-stitch has long been a cherished tradition across many communities in the Sierra, where artisans create intricate geometric patterns, floral motifs, and symbolic designs using thousands of carefully placed stitches. Traditionally used on blouses, dresses, table linens, and household textiles, each piece showcases technical precision while preserving designs that have been shared over generations.
Pepenado Embroidery Pepenado is a distinctive embroidery technique unique to parts of central Mexico, including communities in the Sierra Otomí-Tepehua. Using carefully gathered stitches, artisans create richly textured floral and geometric patterns that appear almost woven into the fabric. The technique requires exceptional patience and skill, producing elegant textiles with dimensional designs that celebrate incredibly rich local craftsmanship and shared cultural identity.

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Natural Dyes & Textile Innovation

In the last year, with support from multiple foundation partners, the Sierra Madre Network has begun investigating the use of natural plant dyes in traditional textiles, experimenting with native flowers, leaves, bark, and other locally sourced materials to create distinctive color palettes that celebrate the region's biodiversity while developing entirely new, sustainably crafted collections.

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